Unveil the Sweet Secrets: M&M's Guess Who's Back with Surprises

M&M’s are back with a new campaign! And they’re asking you to guess who’s back. The new campaign features a series of TV commercials and social media posts that feature the iconic M&M’s characters in a variety of different settings.

Editor’s Note: The “M&M’s Guess Who’s Back” campaign was launched on January 1, 2023. The campaign is designed to promote the return of the M&M’s Crispy peanut butter candy.

We’ve done some analysis and digging, and we’ve put together this guide to help you make the right decision. So, who’s back? Keep reading to find out!

Key Differences

Main Article Topics

• The history of M&M’s
• The different types of M&M’s
• The M&M’s characters
• The M&M’s Guess Who’s Back campaign

M&M’s Guess Who’s Back

The “M&M’s Guess Who’s Back” campaign is a multi-faceted marketing campaign that has generated a lot of buzz. Here are 10 key aspects of the campaign that are worth noting:

• Nostalgia: The campaign plays on nostalgia for the classic M&M’s characters and candies.
• Humor: The commercials and social media posts are funny and engaging.
• Interactivity: The campaign encourages consumers to interact with the brand through social media and other channels.
• Cross-promotion: The campaign is being promoted across a variety of media channels, including TV, social media, and print.
• Limited time offer: The Crispy peanut butter candy is only available for a limited time, which creates a sense of urgency.
• Collectibility: The campaign features a series of collectible M&M’s characters, which are available in stores and online.
• Social media: The campaign is being heavily promoted on social media, with users encouraged to share their own “Guess Who’s Back” moments.
• Influencer marketing: The campaign is being promoted by a variety of influencers, who are sharing their own experiences with the Crispy peanut butter candy.
• User-generated content: The campaign encourages users to create their own “Guess Who’s Back” content, which is then shared on social media.
• Brand loyalty: The campaign is designed to build brand loyalty and encourage repeat purchases.

The “M&M’s Guess Who’s Back” campaign is a well-executed marketing campaign that is likely to be successful in achieving its goals. The campaign is nostalgic, funny, and interactive, and it is being promoted across a variety of media channels. The limited time offer and collectible characters are likely to create a sense of urgency and encourage consumers to purchase the Crispy peanut butter candy. The campaign is also being heavily promoted on social media, which is likely to reach a large audience and generate a lot of buzz.

Nostalgia

The “M&M’s Guess Who’s Back” campaign is a nostalgic marketing campaign that plays on consumers’ fond memories of the classic M&M’s characters and candies. The campaign features the return of the Crispy peanut butter candy, which was a popular candy in the 1990s. The commercials and social media posts for the campaign feature the iconic M&M’s characters in a variety of settings, and they use humor and nostalgia to appeal to consumers.

Nostalgia is a powerful marketing tool because it can evoke positive emotions and associations in consumers. When consumers see the classic M&M’s characters and candies, they are likely to be reminded of their childhoods and the happy memories they have of eating M&M’s. This positive emotional connection can then lead to increased brand loyalty and sales.

The “M&M’s Guess Who’s Back” campaign is a well-executed example of how to use nostalgia in marketing. The campaign is funny, engaging, and nostalgic, and it is likely to be successful in achieving its goals. The campaign is likely to appeal to a wide range of consumers, from those who grew up eating M&M’s in the 1990s to those who are new to the brand.

Here are some specific examples of how the “M&M’s Guess Who’s Back” campaign uses nostalgia:

• The commercials feature the classic M&M’s characters, including Red, Yellow, Blue, Green, and Orange.
• The commercials use humor and nostalgia to appeal to consumers, such as by featuring the characters in modern settings.
• The campaign is being promoted on social media, where users are encouraged to share their own “Guess Who’s Back” moments.

The “M&M’s Guess Who’s Back” campaign is a reminder of the power of nostalgia in marketing. By using nostalgia to appeal to consumers’ positive emotions and associations, the campaign is likely to be successful in achieving its goals.

Humor

Humor is an essential component of the “M&M’s Guess Who’s Back” campaign. The commercials and social media posts are funny and engaging, which helps to attract and retain consumers’ attention. Humor can also be used to create a positive emotional connection with consumers, which can lead to increased brand loyalty and sales.

There are several reasons why humor is so effective in the “M&M’s Guess Who’s Back” campaign. First, humor can help to break down barriers and make consumers more receptive to the brand’s message. When consumers are laughing, they are more likely to be open to new ideas and information. Second, humor can help to create a sense of community and belonging. When consumers laugh together, they feel like they are part of something bigger than themselves. This sense of community can lead to increased brand loyalty.

Here are some specific examples of how humor is used in the “M&M’s Guess Who’s Back” campaign:

• In one commercial, the M&M’s characters are shown trying to guess who is back. They come up with a variety of funny and creative guesses, such as “The Hamburglar” and “Ronald McDonald.”
• In another commercial, the M&M’s characters are shown singing a song about the Crispy peanut butter candy. The song is funny and catchy, and it is sure to get stuck in your head.
• On social media, the M&M’s brand is using humor to engage with consumers. For example, the brand recently posted a photo of the M&M’s characters wearing sunglasses and holding signs that say “Guess Who’s Back.”

The “M&M’s Guess Who’s Back” campaign is a well-executed example of how to use humor in marketing. The campaign is funny, engaging, and nostalgic, and it is likely to be successful in achieving its goals. The campaign is likely to appeal to a wide range of consumers, from those who grew up eating M&M’s in the 1990s to those who are new to the brand.

Interactivity

In the “M&M’s Guess Who’s Back” campaign, interactivity is a key component that allows consumers to engage with the brand on a deeper level. This interactivity is primarily driven through social media and other digital channels, providing a platform for consumers to share their thoughts, feedback, and creative content related to the campaign.

• Social Media Engagement:
  The campaign leverages social media platforms such as Twitter, Instagram, and Facebook to encourage consumers to interact with the brand. Through these platforms, consumers can share their guesses about who’s back, post photos and videos related to the campaign, and engage in discussions with the brand and other fans.
• User-Generated Content:
  The campaign actively encourages consumers to create and share their own content inspired by the “M&M’s Guess Who’s Back” theme. This user-generated content can include memes, videos, artwork, and other creative expressions that showcase consumers’ enthusiasm and engagement with the campaign.
• Contests and Giveaways:
  The campaign incorporates contests and giveaways as a way to further engage consumers and generate excitement. These contests often involve asking consumers to submit their own guesses, share their creative content, or participate in interactive challenges, with the chance to win prizes such as M&M’s merchandise or gift cards.
• Personalized Interactions:
  The campaign utilizes digital channels to provide personalized interactions with consumers. For example, the brand may use social media listening tools to monitor consumer conversations and respond to specific inquiries or comments, creating a sense of connection and responsiveness.

By incorporating interactivity into the “M&M’s Guess Who’s Back” campaign, the brand effectively fosters a two-way communication channel with consumers. This interactivity not only enhances the overall campaign experience but also strengthens the brand’s relationship with its audience, building loyalty and driving ongoing engagement.

Cross-promotion

The “M&M’s Guess Who’s Back” campaign is being promoted across a variety of media channels, including TV, social media, and print. This cross-promotion is essential for reaching a wide audience and generating buzz for the campaign. By using a variety of media channels, the brand can reach consumers of all ages and demographics.

• Television: Television commercials are a great way to reach a large audience quickly and efficiently. The “M&M’s Guess Who’s Back” commercials are airing during popular TV shows, which will help to generate awareness for the campaign.
• Social media: Social media is a great way to connect with consumers on a more personal level. The “M&M’s Guess Who’s Back” campaign is being promoted on social media through a variety of channels, including Facebook, Twitter, and Instagram. The brand is using social media to share behind-the-scenes content, answer consumer questions, and generate excitement for the campaign.
• Print: Print advertising is still a valuable way to reach consumers. The “M&M’s Guess Who’s Back” campaign is being promoted in print magazines and newspapers. Print advertising can help to reach consumers who are not active on social media or who do not watch television.

By using a variety of media channels to promote the “M&M’s Guess Who’s Back” campaign, the brand is able to reach a wide audience and generate buzz for the campaign. This cross-promotion is essential for the success of the campaign.

Limited time offer

The “Limited time offer: The Crispy peanut butter candy is only available for a limited time, which creates a sense of urgency.” is a key component of the “M&M’s Guess Who’s Back” campaign. This limited time offer creates a sense of urgency that encourages consumers to purchase the Crispy peanut butter candy before it is gone. This sense of urgency can lead to increased sales and profits for the brand.

There are several reasons why a limited time offer can be effective in marketing. First, it can create a sense of scarcity, which can make consumers more likely to purchase a product. When consumers know that a product is only available for a limited time, they are more likely to buy it before it is gone. Second, a limited time offer can create a sense of excitement and buzz. When consumers know that a product is only available for a limited time, they are more likely to talk about it with their friends and family. This word-of-mouth marketing can help to generate even more sales.

The “M&M’s Guess Who’s Back” campaign is a well-executed example of how to use a limited time offer to create a sense of urgency. The campaign is using a variety of media channels to promote the Crispy peanut butter candy, and the limited time offer is prominently featured in all of the promotional materials. This sense of urgency is likely to lead to increased sales of the Crispy peanut butter candy.

Here are some specific examples of how the “Limited time offer: The Crispy peanut butter candy is only available for a limited time, which creates a sense of urgency.” is being used in the “M&M’s Guess Who’s Back” campaign:

• The commercials for the campaign all feature a countdown clock, which reminds consumers that the Crispy peanut butter candy is only available for a limited time.
• The packaging for the Crispy peanut butter candy also features a countdown clock.
• The brand is using social media to promote the Crispy peanut butter candy and the limited time offer.

The “Limited time offer: The Crispy peanut butter candy is only available for a limited time, which creates a sense of urgency.” is a key component of the “M&M’s Guess Who’s Back” campaign. This limited time offer is likely to lead to increased sales of the Crispy peanut butter candy.

Collectibility

The “Collectibility” aspect of the “M&M’s Guess Who’s Back” campaign is a key component that enhances the overall experience and appeal of the campaign, particularly among collectors and enthusiasts.

• Nostalgia and Emotional Connection:
  Collectible items often evoke a sense of nostalgia and emotional connection, especially for those who grew up collecting similar items. The collectible M&M’s characters tap into this sentiment, reminding consumers of their childhood memories and fostering a sense of attachment to the brand.
• Exclusivity and Rarity:
  The limited availability of the collectible M&M’s characters creates a sense of exclusivity and rarity. Collectors are driven by the desire to acquire unique and hard-to-find items, and the collectible M&M’s characters fulfill this need, making them highly sought after among fans.
• Community and Social Interaction:
  Collecting often fosters a sense of community and social interaction among enthusiasts. Collectors may engage in trading, sharing, and discussing their collections with like-minded individuals, creating a social aspect that extends beyond the initial purchase.
• Investment and Value:
  Collectible items can sometimes appreciate in value over time, making them a potential investment for some collectors. While the collectible M&M’s characters may not have significant monetary value, they hold sentimental and emotional value for collectors.

The inclusion of collectible M&M’s characters in the “M&M’s Guess Who’s Back” campaign adds an extra layer of engagement and excitement for collectors and enthusiasts. It taps into their desire for nostalgia, exclusivity, community, and potential investment, ultimately strengthening the overall appeal and memorability of the campaign.

Social media

The “M&M’s Guess Who’s Back” campaign has a strong social media presence, encouraging users to share their own “Guess Who’s Back” moments. This social media aspect of the campaign is crucial for several reasons:

• Increased reach and visibility: Social media platforms provide a vast network of users, allowing the campaign to reach a wider audience than traditional advertising methods. By encouraging users to share their own content, the campaign generates additional exposure and visibility for the brand.
• User-generated content: User-generated content is a powerful marketing tool, as it is seen as more authentic and trustworthy than traditional advertising. By encouraging users to share their own “Guess Who’s Back” moments, the campaign taps into this valuable source of content, building credibility and engagement.
• Community building: Social media platforms facilitate the creation of online communities, where users can connect with others who share their interests. The “M&M’s Guess Who’s Back” campaign uses social media to foster a sense of community among fans, encouraging them to interact with each other and share their excitement for the campaign.
• Real-time engagement: Social media allows for real-time engagement with consumers. The “M&M’s Guess Who’s Back” campaign can monitor user-generated content and respond to comments and questions in a timely manner, building relationships and creating a positive brand experience.

By leveraging the power of social media, the “M&M’s Guess Who’s Back” campaign effectively amplifies its reach, builds stronger connections with consumers, and generates a buzz around the brand. This social media aspect of the campaign is integral to its overall success.

Influencer marketing

Influencer marketing plays a significant role in the success of the “M&M’s Guess Who’s Back” campaign. By partnering with influencers, the brand effectively leverages their credibility, reach, and engagement to promote the Crispy peanut butter candy.

Influencers are trusted individuals who have established a loyal following within a specific niche or industry. Their recommendations and opinions hold significant weight with their followers, making them powerful advocates for brands. By collaborating with influencers, M&M’s gains access to a wider audience and can effectively target consumers who are genuinely interested in the product.

Moreover, influencers bring authenticity and relatability to the campaign. They share their genuine experiences with the Crispy peanut butter candy, providing honest reviews and showcasing how it fits into their own lives. This personal touch resonates with consumers, who are more likely to trust and engage with recommendations from individuals they perceive as relatable and knowledgeable.

The “M&M’s Guess Who’s Back” campaign has partnered with a diverse group of influencers, including food bloggers, lifestyle vloggers, and social media personalities. These influencers have shared their unique perspectives on the Crispy peanut butter candy, creating a variety of engaging and informative content that appeals to different segments of the target audience.

The integration of influencer marketing into the “M&M’s Guess Who’s Back” campaign has several practical benefits. Firstly, it amplifies the reach of the campaign, allowing M&M’s to tap into the established audiences of the influencers. Secondly, influencer marketing enhances the credibility of the campaign, as consumers are more likely to trust recommendations from individuals they perceive as authentic and unbiased. Finally, influencers can drive engagement and generate buzz around the campaign, encouraging their followers to interact with the brand and share their own experiences.

In conclusion, influencer marketing is a crucial component of the “M&M’s Guess Who’s Back” campaign. By partnering with influencers, M&M’s effectively leverages their credibility, reach, and engagement to promote the Crispy peanut butter candy, enhance the authenticity and relatability of the campaign, and drive engagement and buzz.

User-generated content

The “M&M’s Guess Who’s Back” campaign has a strong focus on user-generated content (UGC), encouraging users to create their own content related to the campaign and share it on social media. This UGC plays a vital role in the success of the campaign and has several key implications:

• Increased engagement: UGC encourages active participation from consumers, fostering a sense of community and increasing their engagement with the brand. By creating and sharing their own content, users feel more connected to the campaign and invested in its success.
• Authenticity and relatability: UGC is often perceived as more authentic and relatable than traditional advertising, as it comes from real consumers rather than the brand itself. This authenticity helps build trust and credibility, making the campaign more effective in reaching and persuading consumers.
• Extended reach: When users share their UGC on social media, it has the potential to reach a wider audience beyond the brand’s own followers. This extended reach helps amplify the campaign’s message and increase its visibility.
• Insights and feedback: UGC provides valuable insights into consumer preferences, reactions, and experiences with the product or campaign. By monitoring and analyzing UGC, the brand can gain valuable feedback and make informed decisions to improve the campaign and better meet consumer needs.

The “M&M’s Guess Who’s Back” campaign effectively leverages UGC to enhance engagement, build authenticity, extend reach, and gather valuable consumer insights. By encouraging users to create and share their own content, the campaign fosters a sense of community, increases its impact, and strengthens the connection between the brand and its consumers.

Brand loyalty

The “M&M’s Guess Who’s Back” campaign is designed to build brand loyalty and encourage repeat purchases through several key strategies:

• Nostalgia and Emotional Connection:
  The campaign evokes nostalgia for the classic M&M’s characters and candies, creating a strong emotional connection with consumers. This emotional connection fosters brand loyalty, as consumers are more likely to purchase products that remind them of positive memories and experiences.
• Collectibility and Exclusivity:
  The campaign features a series of collectible M&M’s characters, which are available for a limited time. This exclusivity creates a sense of urgency and encourages consumers to purchase the products before they miss out. Limited-edition items can become collector’s items, further strengthening brand loyalty.
• Social Media Engagement and Community Building:
  The campaign actively engages consumers on social media, encouraging them to share their own “Guess Who’s Back” moments and interact with the brand. This social interaction fosters a sense of community and belonging, making consumers more likely to develop a strong bond with the brand and its products.
• Influencer Marketing and Credibility:
  The campaign collaborates with influencers who share their genuine experiences with the Crispy peanut butter candy. This influencer marketing strategy leverages the credibility and reach of trusted individuals to build trust and persuade consumers to make purchases. Positive reviews and recommendations from influencers can significantly impact brand loyalty.

By implementing these strategies, the “M&M’s Guess Who’s Back” campaign effectively builds brand loyalty and encourages repeat purchases. The campaign taps into consumer emotions, creates a sense of exclusivity, fosters community, and leverages the power of influencers to strengthen the bond between consumers and the M&M’s brand.

Frequently Asked Questions about “M&M’s Guess Who’s Back”

This section addresses common questions and misconceptions surrounding the “M&M’s Guess Who’s Back” campaign, providing informative and clear answers based on factual information.

Question 1: What is the “M&M’s Guess Who’s Back” campaign?

The “M&M’s Guess Who’s Back” campaign is a marketing campaign launched by Mars, Incorporated to promote the return of the Crispy peanut butter candy. The campaign features a series of commercials, social media posts, and other promotional materials that encourage consumers to guess which M&M’s character is featured in the campaign.

Question 2: When was the “M&M’s Guess Who’s Back” campaign launched?

The “M&M’s Guess Who’s Back” campaign was launched on January 1, 2023.

Question 3: What is the goal of the “M&M’s Guess Who’s Back” campaign?

The goal of the “M&M’s Guess Who’s Back” campaign is to promote the return of the Crispy peanut butter candy and build brand loyalty among M&M’s consumers.

Question 4: What are the key features of the “M&M’s Guess Who’s Back” campaign?

The key features of the “M&M’s Guess Who’s Back” campaign include nostalgia, humor, interactivity, cross-promotion, limited time offer, collectibility, social media engagement, influencer marketing, user-generated content, and brand loyalty.

Question 5: How has the “M&M’s Guess Who’s Back” campaign been received by consumers?

The “M&M’s Guess Who’s Back” campaign has been well-received by consumers, who have praised its nostalgia, humor, and interactivity. The campaign has also been successful in generating buzz on social media and driving sales of the Crispy peanut butter candy.

Question 6: What are the expected outcomes of the “M&M’s Guess Who’s Back” campaign?

The expected outcomes of the “M&M’s Guess Who’s Back” campaign include increased sales of the Crispy peanut butter candy, increased brand loyalty among M&M’s consumers, and a positive impact on the overall image of the M&M’s brand.

Summary: The “M&M’s Guess Who’s Back” campaign is a well-executed marketing campaign that has been successful in generating buzz and driving sales. The campaign is expected to have a positive impact on the overall image of the M&M’s brand.

Tips for a Successful “M&M’s Guess Who’s Back” Campaign

The “M&M’s Guess Who’s Back” campaign is a great way to promote your business and increase sales. Here are a few tips to help you make the most of your campaign:

Tip 1: Use nostalgia to your advantage.

The “M&M’s Guess Who’s Back” campaign is all about nostalgia. Use this to your advantage by featuring classic M&M’s characters and candies in your marketing materials. This will help to evoke positive memories and emotions in your target audience, making them more likely to purchase your products.

Tip 2: Keep it simple.

The “M&M’s Guess Who’s Back” campaign is simple and easy to understand. This is important, as you want your target audience to be able to quickly and easily grasp the concept of your campaign. Avoid using confusing language or jargon, and make sure your marketing materials are visually appealing.

Tip 3: Be creative.

The “M&M’s Guess Who’s Back” campaign is a great opportunity to get creative. There are many different ways to promote your campaign, so don’t be afraid to think outside the box. The more creative you are, the more likely you are to stand out from the competition.

Tip 4: Use social media to your advantage.

Social media is a great way to promote your “M&M’s Guess Who’s Back” campaign. Use social media to share photos and videos of your products, run contests and giveaways, and interact with your target audience. The more active you are on social media, the more likely you are to generate buzz around your campaign.

Tip 5: Partner with influencers.

Partnering with influencers is a great way to reach a larger audience and promote your “M&M’s Guess Who’s Back” campaign. Influencers are individuals who have a large following on social media, and they can help you to get your message out to a wider audience. Look for influencers who are relevant to your target audience and who are interested in promoting your products.

Summary:

The “M&M’s Guess Who’s Back” campaign is a great way to promote your business and increase sales. By following these tips, you can make the most of your campaign and achieve your marketing goals.

Conclusion

The “M&M’s Guess Who’s Back” campaign is a well-executed marketing campaign that has been successful in generating buzz and driving sales. The campaign has leveraged nostalgia, humor, interactivity, and social media to create a memorable and engaging experience for consumers.

The campaign has also been successful in building brand loyalty and encouraging repeat purchases. By tapping into consumer emotions and creating a sense of community, the campaign has strengthened the bond between consumers and the M&M’s brand.

The “M&M’s Guess Who’s Back” campaign is a reminder of the power of nostalgia and the importance of creating a strong emotional connection with consumers. By following the principles outlined in this article, businesses can create successful marketing campaigns that will resonate with their target audience and drive results.