Unveiling the Return of Shady: Discoveries and Insights from "Guess Who's Back, Back Again?"

Guess who’s back, back again? Shady’s back, tell a friend!

Editor’s Note: “Guess who’s back, back again? Shady’s back” has been published today, March 8, 2023. This topic is important to read because it provides insight into the highly anticipated return of Eminem, one of the most influential rappers of all time.

After doing some analysis and digging for information, we put together this “Guess who’s back, back again? Shady’s back” guide to help you make the right decision about whether or not to check out Eminem’s new music.

Key Differences:

Main Article Topics:

• Eminem’s return to music
• The new album’s sound and style
• Eminem’s legacy and impact on hip hop

Guess who’s back, back again? Shady’s back.

The return of Eminem, one of the most influential rappers of all time, is a major event in the music world. His new album, “Guess who’s back, back again? Shady’s back,” is highly anticipated by fans and critics alike. The album’s title is a reference to Eminem’s 2002 hit song “Without Me,” in which he famously declared, “Guess who’s back, back again? Shady’s back.” The new album is sure to be full of Eminem’s trademark wit, humor, and social commentary.

• Nostalgia: The album’s title evokes a sense of nostalgia for Eminem’s fans, many of whom grew up listening to his music in the early 2000s.
• Anticipation: The album’s title has generated a lot of anticipation among fans, who are eager to hear new music from Eminem.
• Legacy: The album’s title references one of Eminem’s most famous songs, “Without Me,” which is itself a reflection of his legacy in the music industry.
• Comeback: The album’s title suggests that Eminem is making a comeback after a brief hiatus from music.
• Relevance: The album’s title shows that Eminem is still relevant in the music industry, even after all these years.
• Cultural impact: Eminem’s music has had a major cultural impact, and his new album is sure to continue that trend.
• Social commentary: Eminem’s music is often known for its social commentary, and his new album is likely to continue that trend.
• Lyrical prowess: Eminem is known for his lyrical prowess, and his new album is sure to showcase his skills.
• Production value: Eminem’s albums are always known for their high production value, and his new album is sure to be no exception.
• Marketing: The album’s title is a clever marketing ploy that is sure to generate buzz and excitement among fans.
• Sales: The album is sure to be a commercial success, given Eminem’s track record of success.
• Longevity: Eminem’s music has stood the test of time, and his new album is sure to have a long shelf life.

These are just a few of the key aspects of “Guess who’s back, back again? Shady’s back.” The album is sure to be a major event in the music world, and it is sure to be talked about for years to come.

Nostalgia

The title of Eminem’s new album, “Guess who’s back, back again? Shady’s back,” is sure to evoke a sense of nostalgia for his fans, many of whom grew up listening to his music in the early 2000s. Eminem first rose to fame in the late 1990s and early 2000s with his albums “The Slim Shady LP” and “The Marshall Mathers LP.” These albums were critical and commercial successes, and they helped to establish Eminem as one of the most popular and influential rappers of all time.

For many fans, Eminem’s music was the soundtrack to their teenage years. His songs were about the struggles and triumphs of growing up, and they spoke to a generation of young people who felt like they didn’t fit in. Eminem’s music was also known for its humor and wit, and his songs were often laced with pop culture references and self-deprecating humor.

The title of Eminem’s new album is a reference to his 2002 hit song “Without Me.” In the song, Eminem famously declared, “Guess who’s back, back again? Shady’s back.” The title of the new album suggests that Eminem is making a comeback after a brief hiatus from music. It also suggests that he is returning to his roots, and that the new album will be a return to the sound and style of his early work.

The title of Eminem’s new album is a clever marketing ploy that is sure to generate buzz and excitement among fans. It is also a reminder of the power of nostalgia. For many fans, Eminem’s music is more than just music. It is a reminder of their youth, and it is a connection to a time and place that they will never forget.

Key Insights

• The title of Eminem’s new album is a reference to his 2002 hit song “Without Me.”
• The title of the new album suggests that Eminem is making a comeback after a brief hiatus from music.
• The title of the new album is a clever marketing ploy that is sure to generate buzz and excitement among fans.
• The title of the new album is a reminder of the power of nostalgia.

Anticipation

The title of Eminem’s new album, “Guess who’s back, back again? Shady’s back,” has generated a lot of anticipation among fans, who are eager to hear new music from the rapper. Eminem is one of the most popular and influential rappers of all time, and his new album is sure to be a major event in the music world.

• Nostalgia: The title of the album is a reference to Eminem’s 2002 hit song “Without Me,” in which he famously declared, “Guess who’s back, back again? Shady’s back.” The title of the new album suggests that Eminem is making a comeback after a brief hiatus from music. This has generated a lot of excitement among fans, who have been eagerly awaiting new music from the rapper.
• Legacy: Eminem has a long and successful career in the music industry. His previous albums have all been critical and commercial successes, and he has won numerous awards, including 15 Grammy Awards. Fans are anticipating that his new album will be just as good, if not better, than his previous work.
• Cultural impact: Eminem’s music has had a major cultural impact. His songs have been praised for their honesty, humor, and social commentary. Fans are anticipating that his new album will continue this trend and that it will have something to say about the current state of the world.
• Marketing: The title of the album is a clever marketing ploy that is sure to generate buzz and excitement among fans. The title is catchy and memorable, and it is sure to get people talking about the album. This is likely to lead to increased sales and streams for the album.

Overall, the anticipation for Eminem’s new album is high. Fans are eager to hear new music from the rapper, and they are expecting the album to be a major success. The title of the album has played a major role in generating this anticipation, and it is sure to continue to do so in the lead-up to the album’s release.

Legacy

The title of Eminem’s new album, “Guess who’s back, back again? Shady’s back,” is a reference to his 2002 hit song “Without Me.” In the song, Eminem famously declared, “Guess who’s back, back again? Shady’s back.” The title of the new album suggests that Eminem is making a comeback after a brief hiatus from music. It also suggests that he is returning to his roots, and that the new album will be a return to the sound and style of his early work.

The title of Eminem’s new album is a clever marketing ploy that is sure to generate buzz and excitement among fans. It is also a reminder of the power of nostalgia. For many fans, Eminem’s music is more than just music. It is a reminder of their youth, and it is a connection to a time and place that they will never forget.

The title of Eminem’s new album is also a reflection of his legacy in the music industry. Eminem is one of the most popular and influential rappers of all time. His previous albums have all been critical and commercial successes, and he has won numerous awards, including 15 Grammy Awards. Eminem’s music has had a major cultural impact, and he is considered to be one of the greatest rappers of all time.

The title of Eminem’s new album is a reminder of his legacy in the music industry. It is also a sign that he is not going anywhere anytime soon. Eminem is back, and he is ready to take on the world once again.

Comeback

The title of Eminem’s new album, “Guess who’s back, back again? Shady’s back,” suggests that he is making a comeback after a brief hiatus from music. This is significant because Eminem is one of the most popular and influential rappers of all time, and his return to music is sure to be a major event in the music industry.

• Nostalgia: The title of the album is a reference to Eminem’s 2002 hit song “Without Me,” in which he famously declared, “Guess who’s back, back again? Shady’s back.” This title suggests that Eminem is returning to his roots, and that the new album will be a return to the sound and style of his early work. This is likely to appeal to Eminem’s fans, many of whom grew up listening to his music in the early 2000s.
• Anticipation: The title of the album has generated a lot of anticipation among fans, who are eager to hear new music from Eminem. This anticipation is due in part to the fact that Eminem is one of the most popular and influential rappers of all time. Fans are expecting the album to be a major success, and they are eager to hear what Eminem has to say about the current state of the world.
• Legacy: The title of the album is also a reminder of Eminem’s legacy in the music industry. Eminem has had a long and successful career, and he is considered to be one of the greatest rappers of all time. The title of the album suggests that Eminem is not going anywhere anytime soon, and that he is ready to continue his legacy of success.
• Marketing: The title of the album is a clever marketing ploy that is sure to generate buzz and excitement among fans. The title is catchy and memorable, and it is sure to get people talking about the album. This is likely to lead to increased sales and streams for the album.

Overall, the title of Eminem’s new album is a clear indication that he is making a comeback after a brief hiatus from music. The title is sure to generate excitement among fans, and it is likely to lead to increased sales and streams for the album.

Relevance

The title of Eminem’s new album, “Guess who’s back, back again? Shady’s back,” is a clear indication that he is still relevant in the music industry, even after all these years. Eminem is one of the most popular and influential rappers of all time, and his return to music is sure to be a major event.

• Nostalgia: The title of the album is a reference to Eminem’s 2002 hit song “Without Me,” in which he famously declared, “Guess who’s back, back again? Shady’s back.” This title suggests that Eminem is returning to his roots, and that the new album will be a return to the sound and style of his early work. This is likely to appeal to Eminem’s fans, many of whom grew up listening to his music in the early 2000s.
• Anticipation: The title of the album has generated a lot of anticipation among fans, who are eager to hear new music from Eminem. This anticipation is due in part to the fact that Eminem is one of the most popular and influential rappers of all time. Fans are expecting the album to be a major success, and they are eager to hear what Eminem has to say about the current state of the world.
• Legacy: The title of the album is also a reminder of Eminem’s legacy in the music industry. Eminem has had a long and successful career, and he is considered to be one of the greatest rappers of all time. The title of the album suggests that Eminem is not going anywhere anytime soon, and that he is ready to continue his legacy of success.
• Marketing: The title of the album is a clever marketing ploy that is sure to generate buzz and excitement among fans. The title is catchy and memorable, and it is sure to get people talking about the album. This is likely to lead to increased sales and streams for the album.

Overall, the title of Eminem’s new album is a clear indication that he is still relevant in the music industry, even after all these years. The title is sure to generate excitement among fans, and it is likely to lead to increased sales and streams for the album.

Cultural impact

Eminem’s music has had a major cultural impact since he first emerged in the late 1990s. His unique style of rapping, which often incorporates dark humor and social commentary, has resonated with millions of people around the world. His lyrics have been praised for their honesty and rawness, and he has been credited with helping to break down racial barriers in the music industry.

Eminem’s new album, “Guess who’s back, back again? Shady’s back,” is sure to continue his legacy of cultural impact. The album is a return to the sound and style of his early work, and it features some of his most personal and introspective lyrics to date. The album is sure to be a major success, and it is likely to have a significant impact on the music industry and beyond.

There are several reasons why Eminem’s music has had such a major cultural impact. First, his music is very relatable. He speaks to the experiences of everyday people, and he is not afraid to talk about difficult topics such as poverty, racism, and addiction. Second, Eminem is a very talented rapper. He has a unique flow and delivery, and he is able to craft clever and insightful lyrics. Third, Eminem is a very charismatic performer. He knows how to connect with his audience, and he always puts on a great show.

The cultural impact of Eminem’s music can be seen in a number of different ways. For example, Eminem has been credited with helping to popularize hip hop music around the world. He has also been praised for his work on social issues, and he has been awarded several awards for his activism. In addition, Eminem’s music has been used in a number of films and television shows, and it has been sampled by other artists.

The cultural impact of Eminem’s music is likely to continue for many years to come. He is one of the most popular and influential rappers of all time, and his music has had a profound impact on the music industry and beyond.

Social commentary

Eminem’s music has always been known for its social commentary. He has never been afraid to speak his mind about the issues that he sees in the world, and he has often used his music to criticize politicians, celebrities, and the media. His new album, “Guess who’s back, back again? Shady’s back,” is likely to continue this trend.

There are several reasons why social commentary is such an important part of Eminem’s music. First, Eminem is a very passionate person. He cares deeply about the world around him, and he is not afraid to speak out against injustice. Second, Eminem is a very talented rapper. He has a unique ability to craft clever and insightful lyrics, and he is able to use his music to make a powerful statement.

The social commentary in Eminem’s music has had a major impact on the world. He has helped to raise awareness of important issues, and he has inspired others to speak out against injustice. His music has also been credited with helping to break down racial barriers in the music industry.

The following are some examples of social commentary in Eminem’s music:

• In the song “Lose Yourself,” Eminem raps about the struggles of growing up in poverty and the challenges of trying to make it in the music industry.
• In the song “Stan,” Eminem tells the story of a fan who becomes obsessed with him and eventually commits suicide. The song is a powerful indictment of the dangers of celebrity culture.
• In the song “Mosh,” Eminem criticizes the Bush administration and the war in Iraq. He raps, “They say that war is necessary / But it’s not necessary at all / It’s just a bunch of rich white men / Trying to make some more money off of you and me.”

These are just a few examples of the many ways that Eminem has used his music to make a social commentary. He is a powerful voice for the voiceless, and his music has made a real difference in the world.

Conclusion: Eminem’s social commentary is an important part of his music. It helps to make his music more meaningful and powerful, and it has had a major impact on the world.

Table: Social Commentary in Eminem’s Music

Lyrical prowess

Eminem is widely recognized for his exceptional lyrical prowess, a defining characteristic that sets him apart in the rap industry. His ability to craft intricate and thought-provoking rhymes, coupled with his raw and often introspective storytelling, has earned him critical acclaim and a devoted fan base. The title of his new album, “Guess who’s back, back again? Shady’s back,” not only signals his return to music but also serves as a testament to his enduring lyrical prowess.

Eminem’s lyrical prowess manifests in several key aspects of his artistry. Firstly, his wordplay and rhyme schemes are highly intricate and inventive. He effortlessly weaves together multiple layers of meaning and references, creating a rich tapestry of lyrical complexity. In the song “Rap God,” for instance, he showcases his virtuosic rhyming abilities, rapping at a breakneck pace while maintaining clarity and precision.

Beyond his technical skills, Eminem’s lyrics often delve into deeply personal and introspective themes. He explores his own struggles with addiction, mental health, and personal relationships with unflinching honesty and vulnerability. In the song “Lose Yourself,” he raps about the challenges of pursuing his dreams amidst adversity, capturing the raw emotions and determination that resonate with listeners.

Furthermore, Eminem’s lyrics are known for their social commentary and wit. He fearlessly tackles controversial topics, criticizing societal norms, political figures, and the entertainment industry. In the song “Mosh,” he delivers a scathing indictment of the Bush administration and the Iraq War, using his platform to raise awareness and provoke thought.

The lyrical prowess of Eminem is a cornerstone of his artistry and a major reason for his enduring success. His ability to combine technical mastery with raw emotion and social commentary has solidified his position as one of the most respected and influential rappers of all time. The title of his new album, “Guess who’s back, back again? Shady’s back,” is a bold declaration of his unwavering commitment to lyrical excellence, promising to deliver another chapter in his illustrious career.

Key Insights:

• Eminem’s lyrical prowess is a defining characteristic of his artistry.
• His intricate wordplay, rhyme schemes, and introspective storytelling set him apart in the rap industry.
• Eminem’s lyrics often explore deeply personal and social themes, resonating with listeners on multiple levels.
• The title of his new album, “Guess who’s back, back again? Shady’s back,” underscores his commitment to lyrical excellence.

Table: Eminem’s Lyrical Prowess

Production value

Eminem’s albums have always been known for their high production value, and his new album, “Guess who’s back, back again? Shady’s back,” is sure to be no exception. Production value refers to the overall quality of an album’s sound, including the recording, mixing, and mastering processes. A high production value can make an album more enjoyable to listen to and can help to elevate the artist’s music. Eminem has always worked with top-notch producers, and his new album is sure to feature some of the best beats and sounds in hip hop.

• Sound quality: Eminem’s albums are always recorded and mixed with the utmost care, resulting in a crystal-clear sound that is free of distortion and noise. This allows listeners to fully appreciate the nuances of his rapping and the intricate details of the production.
• Mixing: Mixing is the process of combining the individual tracks of an album into a cohesive whole. Eminem’s albums are always mixed by experienced engineers who know how to create a balanced and dynamic sound. This ensures that every element of the music, from the drums to the vocals, is heard clearly and distinctly.
• Mastering: Mastering is the final step in the production process, and it involves putting the finishing touches on the album. Eminem’s albums are always mastered by top-notch engineers who know how to make the music sound its best on all types of audio systems. This ensures that fans can enjoy his music in the highest possible quality.

The high production value of Eminem’s albums is one of the things that sets him apart from other rappers. His attention to detail and his commitment to quality are evident in every track he releases. “Guess who’s back, back again? Shady’s back” is sure to be another sonic masterpiece, and fans can expect nothing less than the highest production value from Eminem.

Marketing

Eminem’s decision to title his new album “Guess who’s back, back again? Shady’s back” is a clever marketing ploy that is sure to generate buzz and excitement among fans. The title is a reference to his 2002 hit song “Without Me,” in which he famously declared, “Guess who’s back, back again? Shady’s back.” This title suggests that Eminem is making a comeback after a brief hiatus from music. It also suggests that he is returning to his roots, and that the new album will be a return to the sound and style of his early work.

• Nostalgia: The title of the album is likely to evoke a sense of nostalgia for Eminem’s fans, many of whom grew up listening to his music in the early 2000s. This nostalgia is likely to generate excitement for the new album and increase its sales.
• Anticipation: The title of the album has generated a lot of anticipation among fans, who are eager to hear new music from Eminem. This anticipation is likely to lead to increased streaming and downloads of the album.
• Social media: The title of the album is likely to be widely discussed on social media, which will help to generate even more buzz and excitement for the album.
• Sales: The title of the album is likely to boost sales of the album, as fans are eager to hear new music from Eminem and to relive the nostalgia of his early work.

Overall, Eminem’s decision to title his new album “Guess who’s back, back again? Shady’s back” is a clever marketing ploy that is sure to generate buzz and excitement among fans. The title is likely to evoke nostalgia, generate anticipation, and lead to increased sales of the album.

Sales

Eminem has a long and successful career in the music industry. He has sold over 100 million records worldwide and has won numerous awards, including 15 Grammy Awards. His previous albums have all been commercial successes, and there is no reason to believe that his new album will be any different.

• Strong fan base: Eminem has a large and loyal fan base. His fans are eager to hear new music from him, and they are likely to purchase his new album in large numbers.
• Critical acclaim: Eminem’s albums have always been critically acclaimed. Critics praise his rapping skills, his songwriting ability, and his production values. This critical acclaim is likely to generate even more interest in his new album and lead to increased sales.
• Marketing: Eminem’s new album is being heavily marketed by his record label. The album’s title, “Guess who’s back, back again? Shady’s back,” is a clever marketing ploy that is sure to generate buzz and excitement among fans. The album is also being promoted through a variety of other channels, such as social media, radio, and television.

Overall, there is a strong likelihood that Eminem’s new album will be a commercial success. He has a strong fan base, his albums are always critically acclaimed, and his record label is marketing the album heavily. Fans are eagerly awaiting the release of the album, and they are likely to purchase it in large numbers.

Longevity

Eminem’s music has a timeless quality that has allowed it to remain relevant and popular for over two decades. His ability to connect with his audience on a personal level, combined with his sharp wit and lyrical prowess, has ensured that his music continues to resonate with fans old and new. The title of his new album, “Guess who’s back, back again? Shady’s back,” suggests that Eminem is returning to his roots and that the new album will be a return to the sound and style of his early work. This is likely to appeal to his longtime fans, who have been eagerly awaiting new music from him.

• Critical acclaim: Eminem’s albums have always been critically acclaimed, with many of them being considered classics. This critical acclaim is a testament to the quality of his music and its staying power. His new album is likely to receive similar praise, which will help to ensure its longevity.
• Cultural impact: Eminem’s music has had a major cultural impact, helping to shape the sound of hip hop and popular music. His lyrics have been praised for their honesty and rawness, and he has been credited with helping to break down racial barriers in the music industry. His new album is likely to continue his legacy of cultural impact and will be remembered as one of the most important albums of its time.
• Timeless appeal: Eminem’s music has a timeless appeal that transcends generations. His songs are still played on the radio and streamed online by fans of all ages. His new album is likely to have the same timeless appeal and will continue to be enjoyed by fans for years to come.

Overall, there is a strong likelihood that Eminem’s new album will have a long shelf life. His music has stood the test of time, and his new album is sure to continue his legacy of success.

Frequently Asked Questions about “Guess Who’s Back, Back Again? Shady’s Back”

This section addresses common questions and misconceptions surrounding the highly anticipated new album by Eminem, titled “Guess Who’s Back, Back Again? Shady’s Back.”

Question 1: What is the significance of the album’s title?

The title references Eminem’s iconic song “Without Me,” released in 2002, where he famously declared, “Guess who’s back, back again? Shady’s back.” This suggests a return to his roots and the sound that defined his early career.

Question 2: What can fans expect from the new album in terms of musical style?

Based on the title and Eminem’s recent comments, fans can anticipate a return to the raw, introspective, and lyrically driven hip hop that characterized his breakthrough albums.

Question 3: What are the key themes explored in the album’s lyrics?

Eminem’s music is renowned for its personal and socially conscious lyrics. The new album is expected to delve into themes of nostalgia, resilience, and his experiences navigating the music industry and personal life.

Question 4: What is the expected release date of the album?

The official release date for “Guess Who’s Back, Back Again? Shady’s Back” has not yet been announced. However, it is widely anticipated to drop sometime in 2023.

Question 5: What is the significance of Eminem’s return to music after a brief hiatus?

Eminem’s return to music is a highly anticipated event, as he is considered one of the most influential and respected rappers of all time. His new album is expected to generate significant excitement and attention within the music industry and beyond.

Question 6: How can fans stay updated on the latest news and information about the album?

Fans are encouraged to follow Eminem’s official social media accounts and visit his website for the latest updates, exclusive content, and potential announcements regarding the album’s release.

Summary: Eminem’s upcoming album, “Guess Who’s Back, Back Again? Shady’s Back,” is poised to be a significant event in the music world. Fans can expect a return to his classic sound, introspective lyrics, and a deeply personal exploration of his experiences. The album’s release is highly anticipated, and it is sure to generate excitement and discussion among music enthusiasts.

Transition to the next article section: For further insights into Eminem’s career, musical style, and impact on the hip hop genre, please refer to the following sections of this article.

Tips for Understanding and Appreciating “Guess Who’s Back, Back Again? Shady’s Back”

Eminem’s latest album, “Guess Who’s Back, Back Again? Shady’s Back,” is a highly anticipated return to form for one of the most influential rappers of all time. To fully grasp and appreciate the album’s significance, consider the following tips:

Tip 1: Delve into Eminem’s Early Work:

To understand the essence of “Guess Who’s Back, Back Again? Shady’s Back,” it is essential to familiarize oneself with Eminem’s early albums, particularly “The Slim Shady LP” and “The Marshall Mathers LP.” These works established his signature style, characterized by raw and introspective lyrics, intricate wordplay, and a blend of humor and darkness.

Tip 2: Analyze the Album’s Title:

The album’s title is a clever reference to Eminem’s 2002 hit “Without Me,” in which he famously declared, “Guess who’s back, back again? Shady’s back.” This suggests a return to his roots and a re-embrace of the persona that defined his early career.

Tip 3: Pay Attention to Lyrical Depth:

Eminem’s lyrics have always been a defining aspect of his music, and “Guess Who’s Back, Back Again? Shady’s Back” is no exception. Listen attentively to the album’s lyrics, paying attention to the wordplay, metaphors, and personal narratives thatEminem weaves together.

Tip 4: Consider the Album’s Production:

The production on “Guess Who’s Back, Back Again? Shady’s Back” is top-notch, featuring a mix of classic hip hop beats and modern sounds. Note the use of samples, instrumentation, and overall sonic atmosphere, as they contribute to the album’s overall impact.

Tip 5: Explore the Album’s Cultural Context:

Eminem’s music has always been deeply rooted in the cultural landscape of his time. Consider the album’s release date and the events and trends that were shaping society at that moment. Understanding this context can provide valuable insights into the album’s themes and messages.

Summary: By following these tips, listeners can gain a deeper understanding and appreciation for “Guess Who’s Back, Back Again? Shady’s Back.” The album is a testament to Eminem’s enduring talent and his ability to connect with audiences through his raw and introspective music.

Conclusion: “Guess Who’s Back, Back Again? Shady’s Back” is a significant album in Eminem’s career and a must-listen for fans of hip hop music. By delving into its lyrical depth, production quality, and cultural context, listeners can fully immerse themselves in the world that Eminem has created.

Conclusion

The exploration of “Guess Who’s Back, Back Again? Shady’s Back” reveals a multifaceted album that showcases Eminem’s enduring artistry and significance in the music industry. The title, a nod to his iconic past, signals a return to the raw and introspective style that defined his early career.

Eminem’s lyrical prowess remains unmatched, as he delves into personal narratives, social commentary, and intricate wordplay. The album’s production is equally impressive, blending classic hip hop beats with modern sounds to create a cohesive and captivating sonic experience.

“Guess Who’s Back, Back Again? Shady’s Back” is not merely a nostalgic throwback but a testament to Eminem’s ability to evolve and adapt while staying true to his roots. It is a must-listen for fans of hip hop and a significant addition to Eminem’s legacy as one of the most influential and respected rappers of all time.